Rolling Stone has dominated the world as the to-go music and pop culture bible since its founding in 1967 in the US. The publication has extended its reach with international editions of the magazine –including Brazil, Indonesia and Russia.

Last week it finally arrived in Africa, launching Rolling Stone South Africa on Nov 23.

For a magazine that has never shied from controversial topics – comfortably delving into politically charged culture and even touching on pure politics (see this article about General McChrystal in Afghanistan) – it only seems fitting that it has finally touched down in the country famous for its revolutionary soundtrack.

Covering as much South African content as mainstream pop culture, the magazine poses to be a valuable resource in South African culture.

Rolling Stone South Africa Editor-in-chief Miles Keylock says: “It’s about respect – for our subject matter and our readers. We focus on real, in-depth pop culture and current affairs stories, not tabloid headlines and hype. You’re not going to get this kind of editorial content in any other magazine in South Africa. We will be featuring kwaito alongside rock, jazz alongside pop, and hip-hop alongside house. That potential, to start cross-pollinating cultural conversations, is one of the most exciting things about the magazine.”

And there’s nothing more appropriate than launching the first issue with South African music legend Hugh Masekela.

Tags: Hugh Masekela, kwaito, miles keylock, music magazine, pop culture, rolling stone, rolling stone south africa